Grandwood faux wood blinds are not the kind that can be seen in millionaire's villas. They don't even try to. What they are is a decent alternative for those with a lower budget. Or at least it used to be as apparently the prices have surged a little lately.
The most important feature of Grandwood faux wood blinds is their strength. These are made from stuff that even a bulldozer can't break. Ok, maybe not that tough, but they can endure a remarkable amount of punishment. The popular Grandwood 2 faux wood blinds (called so because they have a slat size of 2 inches) account for most of the sales.
Given their cheapness, the producers didn't bother very much with a very large array of offers. No fancy wood imitation, just four straight colors and textures: golden oak (ok maybe just golden), alabaster, white and white wash. This however doesn't seem to hurt their sales figures very much. Some people like few choices and not everybody needs a new color blind every season. For an average American they will do the trick. This is exactly where the company is aiming: the low to mid end market.
This approach though also means that Grandwood faux wood blinds are not exactly everyone's favorite. It is quite likely that a motto like "blinds for the people" isn't fitting everyone's taste. Even in the low end market, there are plenty of competitors to be dealt with and given the fact that this particular niche is also aimed at by foreign producers; this means that the success of grandwood faux wood blinds must have some backbone to it.
Perhaps the most important clue is given by the company's online presence on the web, which is fairly nonexistent. There are indeed several online retailers that offer these sorts of blinds, but compared with the big names in the industry, they are missing a great deal of potential customers. This means that the company itself is not very keen on trying this new environment and most likely tries to stick to "proven" marketing methods. They do get some sales, but nothing too impressive.
The fact that Grandwood faux wood blinds are the type that can rarely be found with online retailers also tells us the kind of customers that this company has. They are probably aiming for a higher age group, which traditionally does not rely on the web to establish their buying patterns. In a world where everybody is pushing their business online, they are preferring to keep a low profile and maintain their traditional clientele.
Grandwood faux wood blinds do not seem to have a very bright future. It's almost complete lack of attention towards younger age groups means that when these people reach maturity, they will likely choose another brand. This is the highest danger that they have put themselves in. Otherwise the short term prospects look rather decent as their base of satisfied customers will probably return for a second sale.
The most important feature of Grandwood faux wood blinds is their strength